Rolex was founded in 1905 in London, England, by Hans Wilsdorf and his brother-in-law Alfred Davis. Initially, the company was known as “Wilsdorf and Davis” and focused on the distribution of Swiss watches.

However, Wilsdorf had a more ambitious vision for the company. He wanted to create superior quality watches that would be precise, reliable, and elegant. In 1908, the company registered the name “Rolex” and began producing its own watch movements.

In 1910, Rolex became the first Swiss watch brand to receive official chronometer certification, a recognition of the precision of its watches. In the following years, Rolex continued to innovate and set new standards in the watchmaking industry. In 1926, the brand launched the first waterproof diving watch, the Rolex Oyster, which became an icon of the brand.

Rolex also became famous for its association with explorers, athletes, and celebrities who wore Rolex watches during their exploits. For example, Sir Edmund Hillary wore a Rolex when he climbed Mount Everest in 1953, and Roger Federer became the brand ambassador in 2001.

Today, Rolex is one of the most well-known and respected watch brands in the world, with a reputation for excellence, quality, and timeless elegance. Rolex watches are often regarded as status symbols and are highly sought after by collectors. Rolex continues to innovate and set high standards for the watchmaking industry, with high-precision and high-quality watches designed to last a lifetime.

Submariner, the Emblem

The Submariner model is one of the most iconic models of the Rolex brand. Introduced in 1953, the Submariner became the first waterproof diving watch to a depth of 100 meters. It was created to meet the needs of professional divers and quickly became popular among diving enthusiasts, as well as luxury watch aficionados.

The original Submariner model featured a unidirectional rotating bezel that allowed divers to accurately measure dive time and safely decompress. The watch was also equipped with an expandable bracelet that could be worn over a diving suit.

Over the years, the Submariner has undergone several improvements and updates. In 1959, Rolex added a date magnifier on the glass of the Submariner model, which became a distinctive feature of the brand. In the 1960s, the Submariner was equipped with a thicker case and a more precise automatic movement.

Today, the Submariner is available in many different models, with cases made of stainless steel, gold, or platinum, as well as ceramic bezels. It remains one of the most popular watches from Rolex, known for its quality, reliability, and timeless elegance.

The Submariner model has become a true symbol of the diving watch and is considered a reference in the watchmaking industry. It is often worn by famous personalities and watch collectors around the world.

Rolex.com